Social media:

Social media has become crucial part of businesses' marketing plans because huge number of customers are on some types of platform, such as Facebook, Twitter, Google+, LinkedIn and other networks. Small business owners can feel overwhelmed at the possibilities but should focus on the ones that can benefit them the most.


Email marketing may not be a new concept like social media marketing, it is one of the effective and popular choice for any small business owners. Companies can implement email-marketing techniques in a number of ways, using newsletters, promotional campaigns and transactional emails. 
The increasing of popularity of smartphones and tablets has changed  the way companies to target their customers. Since huge number of people have the devices with them nearly all the time, companies are looking to implement strategies that reach customers on their gadgets.