The first step is to determine whether the organization has the capacity to prosecute it successfully.

Harward H. Stevenson’s first formal study of management defined the corporate strengths and weaknesses as part of the strategic planning process. He looked at five aspects of the process:

The attributes of the company which its managers examined.
The organizational scope the strengths and weaknesses identified
The measurement employed in the process of definition
The criteria for telling a strength from a weakness
The sources of relevant information.