1- Brand. :As indicated by Forbes, Apple is the World's most important brand esteemed at $151B. It grew 6% a year ago. The outcome is point #2
2- Apple Fans. :A great many individuals will purchase whatever Apple offers. A greater telephone? that is awesome development, they'll get it. A littler telephone? virtuoso. sold.
3- A talent for effortlessness. : Apple has a brand for straightforwardness, making complex things basic. Before the iPhone, cell phones were muddled. Prior to the iPod purchasing computerized music was a wreck. Before the iPad tablets were unwieldy. Some portion of their mystery sauce is incorporation.
4- A decent outline legacy. : I utilize the word legacy since it appears Apple still has outline ability, however the mystery sauce originated from Jobs. The Apple Watch, for instance, is not a win. Very little development since the World lost Steve, unfortunately.
5- Money. : The organization is perched on $55 B in real money and, today, is as yet a cash printing machine, creating over $10B in benefits per quarter
6- Vertical Integration. Apple plans its own particular semiconductors the distance to the product and administrations. This enables them to claim the client encounter. It likewise presents chance as they can't exploit advancements made by outsiders as effortlessly.
7- Lock-In. : Apple essentially powers uses to utilize iTunes and the AppStore. This has made a high exchanging cost. Numerous clients fear they will lose their music/TV/film library and bought applications in the event that they go to another stage.